Product Design
Feb 1st – Mar 10th
Breaklines
Breaklines started as an exploration into how AI could make UX audits faster and more scalable. As the concept evolved, it became clear that the strongest opportunity was not replacing UX expertise, but capturing it. Breaklines became a UX intelligence platform where human judgment is amplified by AI and preserved as reusable organizational knowledge.
Ideation & Conceptual
Challenge
UX findings are often scattered across audit decks, tickets, research documents, and individual team members. The reasoning behind decisions gets lost, recurring problems are rediscovered, and stakeholders struggle to understand why a UX issue matters to the business. The challenge was to turn subjective UX expertise into a structured system without reducing complex product problems to generic AI recommendations.
Production & Execution
Objective
Design a workflow that helps experts identify friction, connect it to business impact, and turn each finding into reusable knowledge. Breaklines needed to make it easy to: • capture and classify UX friction • connect issues to KPIs and business goals • use AI to suggest patterns, severity, and recommendations • keep humans in control of approval and interpretation • preserve decisions and rationale for future product work
Outcome & Impact
Results
The final outcome is a clearer, more cohesive experience that supports the project goals and gives the team a stronger foundation for future iteration.